Upon hearing this for the first time, I thought it was a joke. It sounded like kiddie music, or DEV2.O, and that I was not a part of their target audience.
As I listened to Can’t Stop Not Knowing (self-released) more, I realized that The New Loud‘s style of semi-infectious pop was not for me, but I do find the vocals of keyboardist Jessi Nakles to be something that could work outside of The New Loud context. In fact, I think that’s the problem for me: singing is great, music is great, but not together.
Vocal duties are also shared by guitarist Shane Olivo and drummer Radish Beet (appropriate name for a drummer), and… it’s not bad, but the elements are not as solid as they could be, in my opinion. This one is not something I would listen to a lot, but their version of Radiohead‘s “2+2=5” is sure to bring them a bit of attention.
(Can’t Stop Not Knowing is scheduled for release on February 23, 2010.)