VIDEO: The New Loud’s “Secrets”
The New Loud will be releasing their debut album, Measures Melt, on the Fairtilizer label, and this is the first video for it, where they show their love of old school 8-bit video games.
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The New Loud will be releasing their debut album, Measures Melt, on the Fairtilizer label, and this is the first video for it, where they show their love of old school 8-bit video games.
Upon hearing this for the first time, I thought it was a joke. It sounded like kiddie music, or DEV2.O, and that I was not a part of their target audience.
As I listened to Can’t Stop Not Knowing (self-released) more, I realized that The New Loud‘s style of semi-infectious pop was not for me, but I do find the vocals of keyboardist Jessi Nakles to be something that could work outside of The New Loud context. In fact, I think that’s the problem for me: singing is great, music is great, but not together.
Vocal duties are also shared by guitarist Shane Olivo and drummer Radish Beet (appropriate name for a drummer), and… it’s not bad, but the elements are not as solid as they could be, in my opinion. This one is not something I would listen to a lot, but their version of Radiohead‘s “2+2=5” is sure to bring them a bit of attention.
(Can’t Stop Not Knowing is scheduled for release on February 23, 2010.)